Vacation rentals have grown in popularity but still have a long way to go to achieve equal footing with hotels.

Since the launch of Airbnb in 2008, vacation rentals have grown to be a disruptive force in the hospitality sector. And the industry has taken note — not only have new brands entered the category, but some major hotel chains have launched their own products to compete with the likes of Airbnb and VRBO.

That said, hotels are still considered the tried-and-true option for most travelers. And while perhaps vacation rental brands aren’t aiming to completely supplant hotels, the traveler type and occasions most closely aligned with short-term rentals are still somewhat niche. Vacation rental brands can address some of their perceived shortcomings to cast a wider net and drive volume with a larger group of travelers.

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